Social Media is changing the ways we communicate, consume, collaborate and create content. It is important for businesses such as Aged Care Service Providers to understand how to use it to reach and influence consumers for example, the Baby Boomer market segment. The nature of social media is to ‘pull’ by attracting consumers but it … Continue reading Benefits of Storytelling for Aged Care Service Providers!
Social Media has particularly changed the landscape for brand management. A brand is now what consumers tell each other, it is no longer what firms tell consumers. This is due to the new dynamic networks formed through Social Media by consumers and brands. Businesses must pay attention to such consumer-generated brand stories to ensure their … Continue reading Customer Engagement: The Importance of Brand Communities!
Yes, we all want to share and interact with each other but let’s pause for a minute. Which media are best for your organization? New Media is referred to as content, which is easily accessible via many different forms of digital media. Traditional media includes television, newspaper, radio and magazines ads. Aged Care Service Providers … Continue reading New Media: Suitable for Aged Care Service Providers?